Designer Beerd van Stokkum gave with the Sweet Cake a second life to the classic cup cake case. “This world-famous icon now enlarged to extraordinary proportions has become a unique design with numerous purposes” “I noticed that the Sweet Cake is a powerful and cheerful product during the Salone del Mobile in Milan, where people of different age and nationalities encountered my stand enthusiastic and with a big smile on their face”. The Sweet Cake is made of thick synthetic material named Polyethylene and is appropriate for inside or outside use. Polyethylene is an environmentally friendly material that is resistant to extreme temperature fluctuations so can also be left outdoors in winter. Because polyethylene is UV resistant, they will not become brittle and crack over time, nor will their color fade.